More and more international luxury brands are starting to pay attention to the marketing of the Chinese market, especially the use of social media to carry out marketing activities. Michael Kors Holdings Ltd. (NYSE:KORS) chairman and CEO John D. Idol has said that social media is the cornerstone and focus of communication between brands and customers.
Only one year on line, shakes have become the first APP of the IOS app store “photography and video” downloads, and the daily average video playback has exceeded 2 billion. Trill gathered a large number of a second tier city based 90 young consumer groups, the young people in the high jump, the huge social events of exposure and influence, it is required for MICHAEL KORS event.
Based on the above advantages, jitter has emerged from many social media, becoming the core online communication position of MICHAEL KORS, and carrying out three-dimensional cooperation under the linkage line.